You're going about this the wrong way

About a year ago, E.L.F. had a sale and I ordered a ton of products from them. I would say I probably ordered about a good...33% of the makeup on their website. And ever since then, I've been getting e-mail from them about "special offers." Every. Week. It's not just once a week. They send me reminders. Like this.

Final notice!!!

Oh, no. E.L.F., do you have any idea what this reminds me of? I'll tell you. But it's not pretty.

There was an episode of Tabatha's Salon Takeover where Tabatha went to Touch of Elegance and the owner of the salon, Debbie, would constantly send out coupons with discount offers to potential clients. They said things like, "I'm confused." As in, why aren't you taking me up on this offer? That's what E.L.F.'s "Final notice!" reminds me of.

Constantly bombarding people with coupons and discount offers gives off the impression that you're desperate. You are willing to do anything to get people to spend money on whatever it is you're selling.

Admittedly, I get a lot of e-mails from MAC about free shipping and Sephora is always sending me e-mails regarding their Beauty Insider program (but I'm a V.I.B., so I understand that). However, they don't ask me multiple times a week to spend $25 on their products and then offer me six free lip products in return. It screams, "PLEASE GIVE ME YOUR MONEY!"

I don't want to give them my money. E.L.F.'s makeup is very affordable, so you can buy a lot with $25. But I already own so many things from them. I don't need more. I don't even use most of what I have. (E.L.F. is very hit or miss. There's a huge post about everything I bought from them and what I would/would not recommend.)

Take a note from Tabatha, E.L.F. E-shred your coupons and stop flooding your customers' inboxes.